Training courses

Since 2011, L’Autre Média (a certified organization) offers you many different training courses in the social network sector, from introductory courses to practical applications based on concrete cases.

With its 10 specific training sessions corresponding to your level of expertise l’Autre Média enables you to rapidly become your own community manager, to master the variables of a social media strategy, and to enhance your image and your conversation with your fans.

Our training courses

Social Network Training Course – Introduction to social networks and their functions

Presentation of the course

– Presentation of the social web 2.0 in 2014
– Types of blogs and social media
–  Introduction to Facebook and its functions
– Introduction to the Twitter network and its functions
– Presentation of hosting platforms such as YouTube, Dailymotion, Flickr…
– Presentation of geolocalization platforms such as Foursquare, Facebook Places…
– Principles of content distribution on social networks
– The role of the Community Manager

Training assistance

  • Written program of the training course
  • Audio-visual and computer equipment
  • Evaluation test

Objective

Introduction to the major social networks and the functions needed to use them.

1 day – (7 hours, excluding breaks)
From 9:00 am to 5:30 pm

Eligible for DIF (Droit Individuel à la Formation)

Community Manager Training Course – Best Practices

Presentation of the course

– Basics of communication on social media in 2014
– Tricks and mistakes to avoid
– How to write an article and a publication ?
– As a brand, how to engage your community ?
– Develop brand’s visibility on internet
– How to turn viewers into your real ambassadors
– Community Manager tips

Training assistance

  • Written program of the training course
  • Audio-visual and computer equipment
  • Evaluation test

 

Objective

Manage the main communication’s rules on differents social media platforms
1 day – (7 hours, excluding breaks)
9:00 AM – 5:30 PMEligible DIF

Social Network Training Course – Defining a web marketing strategy

Presentation of the course

– Social media’s impact and evolution on consumers in 2014
– Integration of social media in your communication strategy
– Keys indicators and performance mesurement
– case studies
– Global optimisation of your strategy
– Personnal study

Training assistance

  • Written program of the training course
  • Audio visual and computer equipment
  • Evaluation Test

Objective

Define methode and tools of an efficient social media’s strategy
1 day – (7 hours, excluding breaks)
9:00 AM – 5:30 PM 
Eligible DIF

Social Network Training Course – Digital marketing tools

Presentation of the course

– Panorama of 2.0 web in 2014
– Definition of a communication strategy
– The use of community platform’s tools
– How to animate your community ?
– Engage contact with your viewiers
– Mesure your community’s engagement
– Crisis management
– Case study

Training assistance

  • Written program of the formation
  • Audio-visual and computer equipment
  • Evaluation test

 

Objective

Apply main rules to animate your community on social media.
1 day – (7 hours, excluding breaks)
9:00 AM – 5:30 PM
Eligible DIF

Social Networks – The Indispensable Tools

Presentation of the course

– Typology of web search engine on 2014
– Monitoring Tools on social media
– How to share information ?
– Reporting Tools
– Synthesis and analysis tools
– How to divide the information ?

Training assistance

  • Written progam of training course
  • Audio-visual and computer equipment
  • Evaluation Test

Objective

Choosing and using the perfects tools in order to share and receive informations.

1 day – (7 hours, excluding breaks)

9 :00 AM- 5:30 PM

 

Eligible DIF

Social Network Training Course – Social shopping

Presentation of the course

– e-commerce and social media panorama in 2014
– Presentation of applications social shopping, F & M Commerce
– Definition of strategy communication
– Use of tools and applications
– Use of geolocalisation
– How to deal with consumers
– ROI analysis
– Case study

Training assistance

  • Written program of training course
  • Audio-visual and computer equipment
  • Evaluation Test

Objective

Understanding and creating a social shopping action on social network.
1 day – (7 hours, excluding breaks)
9:00 AM – 5:30 PM
Eligible DIF

Social network Training Course – Create and moderate a BtoB community

Presentation of the course

– Panorama of professionnal social network in 2014
– Definition of a B2B community strategy
– Use of B2B platform’s fonctionnalities
– Methode of professionnal contact
– How to keep your community reactive ?
– Crisis management
– Case study

Training assistance

  • Written program of training course
  • Audio-visual and computer equipment
  • Evaluation test

Objective

Create, animate a community and manage a B2B communication on social network.
1 day – (7 hours, excluding breaks)
9:00 AM – 5:30 PM
Eligible DIF

Social network Training Course – Business and e-commerce (artisans, retailers, large-scale distribution…)

Presentation of the course

– Social media and e-commerce in 2014

– Definition of a social media strategy for selling a product

– Dealing with consumers recommandations and price comparism

– Federate and keep your community active

– Tricks

– Futures trends : social shopping, geolocalisation

– Case study

 

Training assistance

  • Written program of training course
  • Audio-visual and computer equipment
  • Evaluation test

 

Objective

Understanding the rules of e-commerce and managing your reputation on social media
1 day – (7 hours, excluding breaks)
9 :00 AM – 5:30 PM
Eligible DIF

Social network Training Course – Service industries (banking, real estate, tourism…)

Presentation of the course

– Social media and e-commerce in 2014
– Definition of a social media strategy for a service industries offer
– Dealing with consumers recommandations and price comparism
– Federate and keep an active community
– Tricks
– Futures trends: social shopping, geolocalisation
– Case study

Training assistance

  • Written program of training course
  • Audio visual and computer equipment
  • Evaluation Test

Objective

Knowledge of e-commerce and manage your e-reputation on social media
1 day – (7 hours, excluding breaks)
9 :00 AM – 5:30 PM
Eligible DIF

Social network Training Course – Administration (town halls, associations, communities…)

Presentation of the course

– Panorama of 2.0 web in 2014 for administrations/local collectivities
– Definition of communication objetctives
– Functionnement of main platform for administrations
– Use of main social media’s fonctionnalities
– Work crisis
– Community Management aim
– Case study

Training assistance

  • Written program of training course
  • Audio-visual and computer equipment
  • Evaluation test

Objective

Manage your community’s communication and reputation on internet and social media
1 day (7 hours, excluding breaks)
9:00 AM – 5:30 PM
Eligible DIF

 

Contact us

A question? Need advice for developing a social network strategy?

Call us at +33 (0)3 20 88 11 59

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