The French Federation of Basketball (Fédération Française de Basket-Ball) is responsible for organizing, directing, and developing basketball in France, as well as orienting and overseeing the activity of all associations or unions interested in the practice of basketball.
Design and production of “Basket Quiz”, a Facebook app designed to enhance the understanding of basketball’s rules and regulations.
Conception and implementation of a social media strategy designed to identify Marseille-Chanot as a French and international reference among convention and exhibition centers.
Creation and development of social networks; blogger relationships
The MACE Test is a self-test established by the CCI Nord de France (Northern France Chamber of Commerce) which enables evaluation of the strong and weak points within the entrepreneurship sector.
Conception and implementation of a Facebook application designed to make the MACE Test an awareness-promoting tool for the world of entrepreneurship by targeting young university students.
Runiso specializes in hosting critical applications (e-commerce sites, databases, CRM applications, ephemeral sites…
Creation of a social media strategy and reflection on the creation of a blog designed to develop Runiso‘s renown, the reputation, and the client portfolio.
Rubika groups 3 institutions of higher learning (Supinfocom, Supinfogame and the Institut Supérieur du Design), created by the CCI Nord de France and present on two campuses (Valenciennes and Pune in India)
Assisting the Rubika group and its three schools (Supinfocom, Supinfogame et l’ISD) in their global approach to social networks, both internally and externally.
Implementation and mobilization of the group’s social networks.
Transpole is the transportation network of the Lille metropolitan area.
Creation of a social media strategy for the Transpole brand, fully integrated with its communication plan.
Launch and implementation of an assistance strategy for the community management for the Pass Pass card.
Assistance for the launch and creation of 3 Twitter accounts dedicated to real-time information about the transportation network.
Easia Travel is a travel agency which specializes in organizing trips to the following Asian countries: Vietnam, Laos, Cambodia, and Myanmar. The Easia Travel brand is exclusively dedicated to tourism professionals and designs made-to-order trips.
How to increase awareness of the Easia Travel brand within the community of tourism professionals and disseminate thematic content to demonstrate the brand’s expertise?
GP DECORS has 28 stores in France and on line, selling wallpaper, floor coverings, fabric, paint, and decorative accessories. They also offer services such as floor installations and custom curtain manufacturing. This notion of service differentiates GP DECORS from its competitors.
GP DECORS is a subsidiary of the Dutch group Macintosh Retail Group.
Develop the reputation of GP DECORS by affirming its expertise and its service-oriented positioning.
Lille Métropole encompasses 85 communes throughout the Nord Pas-de-Calais region.
Its vocation is to enhance the visibility of the actions undertaken by the Métropole:
Reinforce the identity of the territories and unite them with a metropolitan-wide project.
The 3 priorities were lodging, the local economy, and the transportation system.
The goal: to give the Métropole a regional, European, and international dimension.
Responding to a call for tender, the agency designed and implemented a year-long social media strategy featuring the creation of two Facebook contests and Facebook Ads.
Contentia is a civil and commercial debt collection company. Originally created to manage outstanding bills for the 3 Suisses International Group, of which it is a part, the company now intervenes on behalf of other companies, and is positioned as a market leader.
How to publicize the modern, differentiated market position of Contentia, while asserting its expertise and legitimacy in the debt collection sector?
L4M organized a “high-quality” recruitment fair at the Lille CCI on the 22nd of September 2011 from 16h to 22h, specialized in the retail/specialized retail, marketing, bank/insurance/finance/HR management sectors.
Obtain a maximum number of qualified visitors for the fair.
Carrying out of an audit and a social media strategy.
France Cars is the premier independent rental company for tourism and utility vehicles, with 60 branches and no franchises.
Make France Cars the go-to company for rental vehicles for private individuals.
The “Fût et à Mesure” is a bar located in Lille that’s been in operation for over two years. Based on a concept imported from Spain and unique in France, the Fût et à Mesure à has reinvented the classic bar model.
On each table is a private beer tap, and in each client’s pocket is a card allowing him to serve himself when he likes.
Make Fût et à Mesure a convivial, must-see place to meet and drink in each region where the brand is located.
The 3SI Group is the second-largest e-commerce group in France, and the 7th in Europe. With its diversified areas of activity (BtoB, BtoB, CtoC, financial and debt collection activities) and a range of diverse brands (fashion and home decor, office products, business services…), the 3SI Group is a major player in the e-commerce sector.
Carrying out of an audit of the social networks for the group’s five brands.
Applica is a brand belonging to the Grand Lille CCI, dedicated to familiarize companies with innovations in the world of IT. The familiarization process involves the dissemination of information via the company newsletter and on their site, the presentation of IT solutions and players, and the organization of events.
Transform Applica into THE reference site for IT information!
Organized by the Grand Lille CCI and Applica, Digital Commerce Stars is a free contest open to SMEs and key clients in the Nord Pas-de-Calais and Wallonia. The 2011 event, the contest was sponsored by the Lille VAD trade fair.
The contest’s objectives were to promote and put the seal of approval on the best e-commerce sites and m-commerce applications, and to focus on ways of encouraging purchases, as well as highlighting the les talents and the savoir-faire of e-commerce companies.
Develop the renown of the contest via a Social Media strategy.
Lille Grand Palais is a convention center with three major roles: convention, exhibitions, and performances.
With over 300 events annually, more than a million visitors, and a concept unique in Europe, the Lille Grand Palais figures among the top 5 finest French convention centers.
Integration of social networks into a BtoB and BtoC communication plan during the redesign of the web site.
The Salon Créer brings together the major professional and institutional players, experts, and financial backers in order to offer you answers and concrete solutions for the development of your company. The Salon is held each year at the Lille Grand Palais.
Increase the online visibility of the event
I Fil Home is a site specialized in the online sale of linens and decorative accessories.
I Fil Home is part of the Fremaux Delorme group, a textile group created in 1845.
Increase the national renown of the brand
The Lille-Lesquin airport is an international airport located near the Belgian border and the major cities of the Nord-Pas-de-Calais region.
Develop the e-reputation of the brand
Technitoit is the leading French manufacturer and applicator in the home-improvement sector.
Their core activities are the renovation of roofs and facades, and energy efficiency (installation of insulation, woodwork, renewable energies)
Winiti is the only free, charity-oriented online ad-blocking system.
By downloading Winiti, you’ll reduce the number of ads when you browse, all while contributing to the collection of money for charities. And it’s all free!
Give more visibility to WINITI and develop the brand’s e-reputation.
Federate the fans of WINITI and create closer connections.
In the framework of the local launch of the fiber Bbox and a global communication plan, Bouygues Telecom wanted to implement a Social Media strategy, aimed at reaching a young, urban target.
The Conseil Régional Nord-Pas de Calais (Regional Council of Nord-Pas de Calais) is an institution which oversees the territory and the people who play a role in the life of the region, providing cultural, economic, and touristic information.
The preferred partner of local players, the Council plays a leading role in the implementation of territorial initiatives designed to develop activities, well-being, and sharing.
Increase the visibility of the regional council and communicate with the communities defined on the social networks.
The SMENO, centre de Sécurité Sociale étudiant (student Social Security Center), is one of the key actors in student life. For 37 years, the SMENO has been managing healthcare reimbursements for students in the Nord-Pas de Calais, Picardie, and the Upper and Lower Normandy regions.
The SMENO wanted a communication strategy that would include a Social Media strategy, with six months of assistance on social networks.
Altermove is a new concept store in the center of Lille dedicated to urban furnishings of every kind. Altermove’s aim is to offer simpler, more economic transport solutions, which are far more ecological in the city.
Development of a brand strategy via social networks from the day the brand was founded.
A year of support to implement an SMO strategy before launching their product.
Match Supermarkets are a major brand in large-scale distribution in Northern and Eastern France. Specializing in fresh produce, the brand has a “local supermarket” positioning, based on superior qualities of welcome and service, and the “human” size of its stores, where people can quickly and easily do their shopping.
Position the brand on the social networks
Le Furet du Nord is a chain of bookstores originating in the Nord department of France. They specialize in school books, comic books, mangas, literary and scientific essays, digital books…
Support for an ad hoc SMO strategy
Mondial Relay is an alternative system for the delivery of packages from distance sellers. Mondial Relay takes charge of orders and delivers them directly to the individuals who use general or specialized distance sales companies.
Mondial Relay offers over 21,000 parcel delivery outlets to companies, distance sellers and other “pure players” in 7 European countries.
Implementation of an SMO strategy over a year to solve this BtoB problem.
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